Sony @ IFA Berlin 2010 At 2010's Internationale Funkausstellung
in Berlin, Freestate created a 3D entertainment spectacular for Sony,
leading visitors through an intuitive journey through the world of 3D.
As the designer responsible for the general graphic language of this
event, I worked with a great team making all this happen for
an incredible third time.

Watch a movie about the event and find out more about Freestate on







All site photos ¬© James McCauley