Sony @ IFA Berlin 2008 A magical white wood, surrounded by over 3000 Sony products in tailor-made shelves, in a space spanning 50 000m2 inside the Berlin Messe centre, and all that with exactly three months time to plan and build...

After the London-based communications consultants Freestate won the pitch for design and production of the Sony exhibition at the Internationale Funkausstellung Berlin 2008, I was asked to create the graphics for this project and coordinate their production and installation. This included all directional signage and product labeling. Many thanks to all who helped to get this done on time!

The projekt won a Bronze Design Lion at this year's International Advertising Festival in Cannes and a Merit award from the Art Director's Club New York.

Find out more about Freestate on www.freestate.co.uk